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writing guides for freelancers


Freelance Writer's Portfolio Means A Lot: Make It Stand Out

When you are a freelance writer, there are only a few ways that you can attract prospective clients. A new client is not familiar with the quality of your work, your educational background or any information about you. If you want to sell your services and grow your business, you must be able to make your portfolio stand out. A weak portfolio may drive away potential clients and can make you seem less knowledgeable than you actually are.

  • Proving Your Worth
  • Anyone can say that they are a freelance writer or editor. For many clients, finding a freelance writer can be a risky proposition. The client has no clue if your writing will be Ivy League or second language quality. Your portfolio is the only way that you can really show your client exactly what you can do as a writer. In your portfolio, articles, book excerpts and documents will show that you write with excellent grammar, spelling and professionalism.

  • Samples
  • Beyond showing that you can write, a portfolio shows how you do write. A technical writer, romance novelist and blogger all use very unique writing styles. Even if you are the best writer in the world, your client may not be satisfied because your writing style is that of a technical writer and not a blogger. By providing a portfolio, you ensure that your writing style ends up matching up with the client's needs. This results in a happier client and better reviews for your freelance business.

  • Stop Being an Employee
  • As a freelance writer, you are no longer a member of the 9-to-5 rat race. You are a business owner and a boss. Since you are the manager of your own enterprise, you have to be able to actively seek out new revenue sources and projects. To do this, you need a way to market your business. Like traditional jobs, you will have to show potential clients that you have the skills and talents necessary to complete their works. In this sense, a portfolio is your living, breathing resume. It changes as you change and should always reflect your best work.

  • Offer Free Work
  • This last tip may seem a bit counterintuitive, but it can work wonders for your career as a writer. You should find blogs, magazines, newsletters and websites that suit your interests. Once you find these publications, offer to write several articles for them for free. It means lower earnings initially, but this option helps you to gain exposure and build up your portfolio using articles in different publications.


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